Strategies to Write for a Lay Audience

Take a pause—the world today has a short attention span. The average person will invest two minutes or less listening to a sound bite. The lay person will read about 140 written characters before deciding to stay or bounce.  Explaining technical material is a challenge. How can it be done? Be Concise If the writer […]

Always Consider the Audience in Business Writing

Regardless of the industry, consider the audience in all business writing. What is the purpose of the writing piece? What questions are to be answered? For example, when writing as an expert, information must be in a clear step-by-step order with potential precautions clearly presented. At times, expert writing benefits from visuals and diagrams.  It […]

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